Kroger's strategy of offering more specialty and organic food is helping it overtake other chains despite an industry-wide trend away from supermarkets, JPMorgan analysts write. Simple, truth, facebook, the supermarket chain is expected to surpass Whole Foods Market within two years and become the nation's top seller of organic and natural food, according to a recent report by JPMorgan. Simple, truth or, simple, truth, organic items. Whole Foods has been working to attract a wide audience by launching lower-priced stores in 2016. Traditional supermarkets have been losing market share to high-end grocers, warehouse chains, and dollar stores because customers are seeking either specialty assortments or great value, according to a recent report by the real-estate investment firm JLL. A study by the, organic, trade Association shows that 78 of organic buyers say they typically shop at conventional food stores and supermarkets. "Millennials and Boomers alike are focusing more on healthy eating choices and creatively prepared meals the analysts wrote.
Kroger is thriving in a difficult market for grocery stores. The brand continues to earn double-digit unit and sales growth, which we dont see ending anytime soon he said. AP, kroger's, simple, truth organic brand is dominating. SEE also: 3 reasons Kroger is destroying Whole Foods follow US: On Facebook.
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