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has two meanings known as denotative and connotative. Also brought about by the Internet and the theory of the long tail, advertisers will have an increasing ability to reach specific audiences. Paying people to hold signs is one of the oldest forms of advertising, as with this human billboard. A television's denotative meaning might be that it is high definition. Moskowitz, Robert (May 10, 2006). If the company grows and is sold, the media companies receive cash for their shares. An ad campaign may be directed toward consumers or to businesses.

53 54 During the 2014 edition of this game, the average thirty-second ad cost US4 million, and 8 million was charged for a 60-second spot. That, at least, was the result when a police officer pulled over one of Googles self-driving cars Thursday in Mountain View, California. Broadcasting, 192835, Rich Media, Poor Democracy, isbn (1999) Leigh,., Historical Dictionary of American Radio, Greenwood Publishing Group, 1998 pp 7-9 Petty,.D., "A History of Brand Identity Protection and Brand Marketing in The Routledge Companion to Marketing History,.G. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise 's character John Anderton owns a phone with the Nokia logo clearly written in the top corner,. Citation needed Mobile billboards are generally vehicle mounted billboards or digital screens. Citation needed As the mobile phone became a new mass medium in 1998 when the first paid downloadable content appeared on mobile phones in Finland, 65 citation needed mobile advertising followed, also first launched in Finland in 2000.

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