a study of creativity. In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century. In the early 1970s, a psychologist named. In fact, only a meager 25 percent did. In other words, the difference could easily be due to what statisticians call sampling error. Whats more, in statistical terms, this 5 percent improvement over the subjects of Guilfords original study is insignificant. They are much more common than you probably think. From, inside the Box: A Proven System of Creativity for Breakthrough Results.
At the first stages, all the participants in Guilfords original study censored their own thinking by limiting the possible solutions to those within the imaginary square (even those who eventually solved the puzzle). The idea went viral (via 1970s-era media and word of mouth, of course).
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Thinking Outside the Box: A Misguided Idea The truth behind the universal, but flawed, catchphrase for creativity.
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Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves. Most people assume that 60 percent to 90 percent of the group given the clue would solve the puzzle easily. Yet participants performance was not improved even when they were given specific instructions to. The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array. Of course, in real life you wont find boxes. Consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients. The first group was given the same instructions as the participants in Guilfords experiment.